When it comes to labeling your product, you might feel overwhelmed. After all, there are lot of pieces that need to come together to make it successful. Luckily, it doesn’t need to be complicated. To make sure you express your brand to your customers the way you want to and achieve key outcomes, follow these 7 tips:
In the corporate world, compliance is important. There are many legal regulations that dictate what you cannot say and what you need to say. For example, if you sell chemicals, certain safety warnings and hazard markers must appear. So make sure first and foremost that you’re building your compliance into your label before adding the other pieces.
When deciding the right label solutions for your product or brand, be sure to keep the attention-getting factor in mind. If the customer is shopping in the store and never sees your product, it doesn’t matter how high quality it is. Try using bright colors and unique designs to make your prospects notice your brand when strolling down the aisle.
Trying to be too complicated on your product label can backfire. If you’re throwing too much information at your customers, they might get confused as to whether your product is the right one for them. Remember to keep it simple as a a general rule and success will follow.
Your label design is not the place to be subtle. It is not like you have a long drawn out sale discussion to cover the ins and outs of your product. Instead, you need to get right to the point to sell your product on the spot.
Call to Action
Every great label needs a call to action. This tells the customer to go ahead and buy it now, or try it out in a certain way. The important thing is that the language used makes them start feeling as though they own the product already.
Show as many illustrations and pictures of people using the product as possible. This makes it more emotional and allows prospects to visualize how the product works. It increases sales and keeps the products moving.
Don’t hesitate to hire professional designers. Your label is your brand in a nutshell. Dedicate as much budget as you can to ensuring your product label is top notch.
How you label your product says a lot about your creativity and commitment as a company. It is the first impression a customer will have of your brand. So instead of making pitfalls like many companies do, use the advice above. That way you’ll enjoy more profits and meet your key objectives going forward.